It was the brainchild of the very artistic Dutch people of the Netherlands, primarily for the Indonesian markets.
West Africans had noticed, and primed the lovely textile product for their local markets and use, after the Turks made a cheaper version of the fabric, and re-branded it Ankara, which is now the country’s capital. This decision was a total departure from what used to be known as ‘Dutch Wax Print’.
It used to be seen as an outfit for the poor, and was mostly worn by women for special occasions, and traditional ceremonies, sometime in the 1990s.
Over the years, creative West African Fashion minds have reformed the underlining concepts, and orientation of the Ankara Fabric, to reflect the typical African beauty, personality, and disposition. Today, it defines and reflects the true West African spirit, culture, and general ethics of the people, and also goes well with Western fashion products, and defiles complexion, as it fits both the dark, and light skinned.
The Ankara Fabric is also now worn or used in schools, corporate organizations, parties, Churches, and almost everywhere else. This explains how much appreciation it now has among fashion enthusiasts, and for use in our everyday life. Men have also begun to patronize Ankara wears, and it fits them just perfectly too!
In recent years, the Ankara fabric has become a dominant brand in the African Fashion world, as more African Nations, and even the Western Nations are starting to build textile manufacturing industries in order to harmonize the Ankara fabric with their own cultural exposures, social tendencies, and ethical dispositions. This is evident in outfit choices often made by great celebrities like Beyonce, Alicia Keys, Solange Knowles, etc. Previous reports have indicated a noticeable blend of the Ankara fabric in most of their outfits.
We are very lucky to find great fashion enthusiasts in this part of the world who have taken keen interest in the promotion, and celebration of the Ankara fabric, and products.
So in case you want an inspiring outfit, with great West African story line, complete with legendary ecstatic designs, then your best bet are the Ankara products.
DMG Clothing is one fashion company we know, with an inspiring story about how the Ankara fabric is changing lives and general fashion orientation of her numerous customers.
In a recent chat with one of their representatives on Facebook, we got to note how passionate the DMG team is, about creating a new sub-regional fashion brand which will reflect the daily aspirations of Africans.